Alcoholic Beverages Industry of ASEAN Countries Having Opportunities, Trends, and Impacts on Thailand
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Accession Number93080
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TitleAlcoholic Beverages Industry of ASEAN Countries Having Opportunities, Trends, and Impacts on Thailand
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Title (Thai)อุตสาหกรรมผลิตเครื่องดื่มแอลกอฮอล์ของประเทศในกลุ่มอาเซียนที่มีโอกาสและแนวโน้มส่งผลกระทบต่อประเทศไทย
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Material TypeBook
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LanguageThai
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Page272 p. : ill., charts
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Year2016
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SubjectsASEAN, AEC, alcoholic beverages, imports, exports, ASEAN countries, marketing, economic relations, Thailand, Myanmar, Lao PDR, Singapore, Cambodia, Philippines
Gives an overview of alcoholic beverage industry in five ASEAN countries: Lao PDR, Cambodia, Myanmar, Philippines, and Singapore. Explains government policy toward alcoholic beverage industry in ASEAN countries. Relates to trade and industrial policy for alcohol industry, mentioning exports and imports under AFTA framework. Shows marketing strategies in each ASEAN country in terms of products, advertisement, price, distribution, promotion, image and exports.
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